As Social Media Manager for Pukush, a new and developing page - I helped shape a digital presence that balances refined fine dining with a warm sense of community. Inspired by the elegance of Paris and the energy of New York, the brand aims to make every follower feel part of the Pukush experience. I creative-directed a dedicated stills shoot day, building the visual mood, styling direction and content plan for the account, alongside producing monthly video content designed to highlight the dishes, atmosphere and team behind the restaurant. The social media platforms act as a direct extension of the restaurant experience - showcasing the menu, driving table bookings and strengthening the connection between the brand and its audience. With the restaurant fully booked almost every evening, social media has become a key touchpoint in building both visibility and loyalty around the Pukush experience.